Biography: Jean-Pierre Jeannet has some 25 years experience in executive educaiton. He has spent the last 10 years researching global marketing and global business strategies. Many of the concepts in this book come from his teaching at IMD, Lausanne and Babson College, Massachussetts, as well as his many executive programs for international and global firms. He has first-hand experience in guiding international firms in their strategy making. And, he has ample opportunities to test those concepts in real situations.
Key Phrases in this title:
global strategy, global mindset, global imperative, global opportunities, managing global, managing global mindset, mindsets strategies, global economy, domestic global, product globalization, global logic, global business, business chessboard, global trends, business strategies, products globally, leverage capabilities, your organization, leadership change, Jean-Pierre Jeannet, Matti Alahuhta, Scott Davidson, Ed Kangas, Henri Meier, David Payne
Books at MeansBusiness by: Jean-Pierre Jeannet