The E-Myth Revisited

"If you own a small business that has managed to survive for five years or more, don't breathe a sigh of relief."

"The legend reeks of nobility, of lofty, extra-human efforts, of a prodigious commitment to larger-than-life ideals."

"The technical work of a business and a business that does that technical work are two totally different things!"

"The Entrepreneur is the visionary in us."

"It's easy to spot a business in it's infancy?the owner and the business are one and the same thing. "

"The more he does, the less they do."

"As a business grows, it invariably exceeds its owner's ability to control it."

"Companies like McDonald's, Federal Express, and Disney didn't end up as mature companies. They started that way!"

"The Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created."

"The true product of a business is the business itself."

"The Prototype acts as a buffer between hypothesis and action."

"Your business and your life are two totally separate things."

"To the franchisor, the entire process by which the business does business is a marketing tool, a mechanism for finding and keeping customers."

"If you haven't orchestrated it, you don't own it!"

"Your Primary Aim is the vision necessary to bring your business to life and your life to your business."

"Your Strategic Objective is _not_ a business plan."

"Most companies organize around personalities rather than around functions."

"An effective Prototype is a business that finds and keeps customers?profitably?better than any other. "

"How do I get my people to do what I want?"

"What your customer wants is probably significantly different from what you think he wants."

"You must determine the gap between where you are and where you need to be in order to make your dream a reality."